Sometimes it’s hard to talk about yourself, especially in a way that that speaks to people who could potentially give you their hard-earned money. I tend to see a lot of stilted, jargon-riddled About pages that cover what business owners think they should say – but doesn’t show a whole lot of who they, and their business, really are.
I love talking to business owners to get at the core of who they are and why they do what they do. 100% of the time, behind that wall of jargon, is a super awesome person who is really good at their craft and really interested in helping people out.
Here are some of the businesses I’ve written About pages for (you can view the samples in the gallery below):
- Therapy Practice
- Cannabis Chef
- Social Media Strategist
- Coach/Inspirational Speaker
- Tax Mavens
Screenshots of “About” page samples: